LOVE PLANET. As a brand inspired by the great outdoors, we consider it our duty to reduce our impact on the environment and do whatever we can to help keep the outdoors great. Here’s where our sustainable journey has taken us so far:
LONG LASTING PRODUCTS FOR A LONG LASTING PLANET
We’re dedicated to producing products of the highest quality with the longest lifespan. It means we’re not the cheapest out there, but we honestly believe quality does come at a price. And with the price being sustainable materials, products that last (cheaper for you in the long term!), less landfill and an all-round cleaner planet, we would say that’s a price worth paying.
ALL Anorak bedding, towels and cotton clothing is produced using 100% organic cotton. We’re also researching new recycled synthetic materials such as EcoVero, Tencel and recycled polyester. Like fabric on a printer, our journey towards sustainable textiles is always rolling forwards.
MADE IN BRITAIN
We’re on a mission to keep our carbon footprint low and our quality high. Supporting our loyal family of British factories has, and always will be, a top priority for us. Around 30% of Anorak product lines are made on British soil - we’ll be looking to increase this % as we move to an even more sustainable future.
Our mail order catalogues support responsible management of the world’s forests and are printed using biodegradable vegetable inks and FSC certified paper. We also work with the World Land Trust to offset the carbon emissions of our paper, protecting forests under threat of deforestation.
In the complex world of packaging, we face a dichotomy. On the one hand we need to protect the planet, and on the other, we need to protect our products so you receive them in pristine condition. We’re working tirelessly as a business to overcome this, with several positive steps already in place. Our mail order bags are now made from a 100% biodegradable plastic alternative. Our bedding now comes packed in a drawstring organic cotton bag instead of a plastic poly-bag. And with folded garments, where we haven’t yet alleviated the need for an outer bag, we’ve replaced plastic with a biodegradable alternative.