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Anorak is a British brand of high quality, design-led homeware and functional outdoor lifestyle accessories, all geared around the modern family...


Inspired in 1979, incorporated in 2009. Childhood memories of camping trips are where it all started for Anorak's founder and creative director Laurie Robertson. Equipped with little more than a map, a campfire and a packet of marshmallows, these simple family holidays gave Laurie a love of simple pleasures, family time and a keen eye for the beauty in nature. These values, which provided the inspiration for Anorak when it launched in 2009, are absolutely integral to the Anorak brand today.


The great outdoors has some even greater inspiration for print. And core to Anorak’s product mix are its family of Kissing Animals designs. From Hedgehogs to Horses, Badgers to Border Collies, Anorak’s simple yet sophisticated designs are a celebration of wildlife from Britain and beyond. Anorak is not about fast-fashion (some of its first prints remain classics today) and just like the noble creatures which inspire them, the Kissing Animals are timeless and iconic symbols of the great outdoors.


From kids through to grandparents, Anorak caters for young and old alike with a collection designed to help you make the most of precious times with family and friends. For camping, Anorak has the sleeping bags. For picnics, Anorak has the picnic blankets. For holidays, Anorak has the holdalls. For messing about in the mud, Anorak has the towels to clean up before bed time. And there’s even bedding for when it’s time to nod off.


Anorak’s partners Laurie and Matt live in a leafy suburb of South London along with two small children. They run Anorak from a converted stable in East Dulwich with a hardworking team of staff. For Anorak, family-owned means a firm focus. On the important bits like quality of design, quality of product and quality of customer service.